In my eBay April Seller Newsletter I found out that 17.8% of my sales were from a mobile device. I thought that was interesting and it was higher than what I expected. For several months now I've made changes to optimize my listings for mobile devices. Some of the things I changed were: I quit using Seller Sourcebook templates with lots of html. I started using bullets in my description to make reading easier. I changed the size of all my photos to meet eBay's new requirements. I took their advice to keep descriptions short and sweet. Before I made changes and was still using a template my listing came up all wonky on my android smart phone. Seeing that was good incentive to quit using the template. Now my listings look normal on my smart phone. eBay has some examples of how your listing may look on a mobile device if not optimized. I think this is important. I don't shop from my phone but I do research on it and if a page isn't loading fast enough or I can see it's not loading correctly with text all screwed up I back out of it right away. I don't have patience for that especially because they load slowly anyway (my phone is a few years old). Look up some of your listings on your own mobile device. How do they look?
The New Storefront
I learned from eBay Scavengers that all store subscribers can now elect the new storefront. See my new storefront above. I am loving it. I have some work to do on my banner. I just created something basic because I don't know much about designing banners but even so I think the storefront looks so much better. I took advantage of being able to pick the four featured items shown first (could we do that before?) and I chose a yellow theme so it looks cohesive. I'll change these out once a week but stick with some sort of theme. Do you have a store? Have you changed to the new storefront? How do you like it and what changes do you like most?
Sales Are Up This Week
Sales have finally picked up. Praise the lords. I hope they continue to rise.
hmmm thats interesting. I just looked and 29.5% of my sales were on a mobile device. I have always used bullet points etc but since i have a "dumb" phone i have no idea what they actually look like....but i guess they mmust be ok LOL
ReplyDeleteIf you want me to take a look at your listings on my smart phone just leave your store name.
Deleteevery second counts resale shop....Thanks so much!
Deletehttp://stores.ebay.com/Every-Second-Counts-Resale-Shop?_rdc=1
Your listings come up good on my smart phone. The only thing I noticed was that your first picture could sometimes be cropped quite a bit. On a phone screen it's smaller than on a computer but you do provide more pics that are close ups. Also when I clicked on description you don't have much there. It's all in the item specifics but I usually duplicate it in the description. If the description is all the shopper clicks on they don't get much information in your listings (at least the few I clicked on). Other than that they look good!
DeleteI also meant to say, on a phone you don't see everything at once. You actually have to click on 'item specifics' or 'description' to see those. So I'd have your information in both.
DeleteExcellent! Thanks for the feedback. stuff i never would have known. I dont really bother to crop unless there is crap in the background since I thought it just made the picture smaller :D
DeleteYou are welcome. Hope it is helpful. Cropping is fine as long as your image still meets ebay requirements.
DeleteI've shortened my Etsy descriptions to try to be mindful of phone buyers, I hate to read long things while on the phone, so not used to smart phone usage. Sales have been up this month for me too, yay! Now to get to work on keeping it that way..
ReplyDeleteI guess I'm just too old but I can't imagine doing half of what people do on their phones now. Playing games, watching video. It's just so small! First we all wanted the biggest TVs we could get now we do the same things on a tiny little screen, LOL
DeleteLOL! It doesn't make sense does it Nancy? I can't see so I need a giant screen. I do everything on my desktop at home. My newsletter says that 24% bought from a mobile device. That could be an ipad too, right?
DeleteI love your store. I keep thinking about opening one just so I can "play" with it. lol.
Lorraine I'm pretty sure that mobile devices do include iPads and tablets. The way you've been selling lately I predict you will be opening a store soon! I can't wait to see what you do with it and it is fun to play with.
DeleteNancy, your store front looks great. I love the banner!
ReplyDeleteThank you Margaret!
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